Category: Digital Marketing

David Iscove is creative technology practice lead at Cella by Randstad Digital. At the MarTech […]

LinkedIn is now allowing businesses to promote content from any user on the app, not […]

Oracle today announced that it is rolling out a range of generative AI tools across […]

One central theme of the MarTech Conference (coming up Tuesday and Wednesday next week) is […]

Marketers are engaging very different consumers depending on their political affiliation. How consumers vote informs […]

The marketing industry is in an interesting position when it comes to women in the […]

LinkedIn is back up and running after a global outage prevented users from accessing their […]

Recently, I had a personal martech experience that prompted me to think about what might […]

While many brands talk about focusing on the customer, few do it. Less than a […]

One of my problems with AI isn’t the hallucinations, but how boring those hallucinations are. […]

It would be just typical of the E.U. to place citizens’ rights ahead of convenience […]

Walmart confirmed plans to buy TV marker Vizio for $2.3 billion. The retail giant hopes […]

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and […]

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements […]

Everybody’s talking about all the latest AI developments, but there’s a better, more pragmatic question […]

Engaging today’s customers is like trying to hit a moving target. Needs and expectations shift […]

Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever […]

The European Union’s Digital Services Act, aimed at preventing the spreading of illegal goods, services […]

Google has released a detailed response to claims made about Privacy Sandbox in a recent […]

Over 50% of Americans aged 35 to 44, and 20% of Americans overall, have flirted […]

Consumer expectations for highly personalized marketing interactions have reached an all-time high. Eighty percent say […]

Drift, the conversational marketing platform founded by David Cancel and Elias Torres 10 years ago, […]

As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles […]

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers […]

This year will be a transformative year for digital marketers, as the cookie finally makes […]

More than a third of marketers (36%) say their company doesn’t have a “clear and […]

Advertisers using creative optimization for video ads now can include ads for audio channels in […]

Marketing success depends on truly understanding your customers. But how do you make sense of […]

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. […]

It’s hard to imagine the web as a real, tangible thing — especially in the context […]

Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where […]

Brands are accustomed to pointing their marketing megaphone at the audience and controlling the conversation […]

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. […]

This Sunday, family and friends will gather around the smart TV while checking their social […]

Jon and Zach Ball in 2011 What does it take to build a $10 million […]

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own […]

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. […]

Navigating compliance requirements has become a complex puzzle for marketers seeking campaign success. As privacy […]

Does every marketing organization need a marketing automation platform? There are so many use cases […]

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based […]

Enterprise composable CDP ActionIQ announced it will launch a suite of tools that leverage AI, […]

Advancements in machine learning, predictive AI and generative AI are helping marketers do more with […]

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve […]

Today’s digital marketing seems to require an overload of data. With analytics platforms generating vast […]

Books are a broad category with a passionate following. It takes data and a solid […]

MarTechBot here! It’s been a while since my last update, and I’ve been watching with […]

Jay Mandel spent about 20 years in corporate America with brands like MasterCard and IBM. […]

Data platform LiveRamp, a key player in the identity resolution space, has announced the $200 […]

“Students in Europe are just now writing research papers versus students in the U.K. and […]

At a time when uncertainty about everything from war to global warming to economics dominates […]

Marketing technology is a big investment for businesses. If an implementation goes off the rails, […]

The new year has just begun, and the digital marketing landscape continues to evolve rapidly. […]

Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. […]

Customer expectations are higher than ever. They expect companies to know who they are and […]

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to […]

When done right, email is an effective, low-cost channel that speaks directly to the customer. […]

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. […]

Welcome to 2024, a year sure to be full of exciting challenges and opportunities… where […]

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers […]

In my last article, I explained four things you must do to win a prospect’s […]

Consumers spent $220.1 billion online during the recent holiday season, up $10.4 billion on the […]

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. […]

Marketers will continue to engage with audiences on social media through advertising and organic social […]

For years, CTV and linear television have been battling it out for viewership numbers. And […]

There is much talk about how marketers can leverage customer data. However, this also means […]

A few days ago, I joined a virtual holiday happy hour event with my best […]

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies […]

Does this tune sound familiar? “Experienced McCMO got a new job, AI-AI-O. And in that […]

In their “Martech for 2024” report, Scott Brinker and Frans Riemersma compared AI’s adoption to […]

In the year ahead, marketers will be looking to expand the channels and ordering methods […]

The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping for […]

It’s been a tough year for many consumers. The rising cost of living has people […]

In the year ahead, digital advertisers will be looking to harness AI and new metrics […]

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to […]

Registration launch day for my client’s global conference is just a few days away. The […]

This article outlines four steps essential to undertake at the start of your go-to-market effort […]

Successful digital events require careful planning. That means getting a strategy, agenda and team in […]

Good news if you are running very late on dealing with holiday cards like I […]

In the world of digital asset management (DAM), there’s a general set of best practices […]

Influencer marketing is booming across social channels, with the value of the industry expected to […]

One of the joys of living in a place where the winters tend to be […]

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based […]

Let’s do some good with ugly holiday sweaters and AI: The Food Group agency has […]

Let’s discuss the elephant in the room: is your martech stack aligned with your business […]

Governance is the key to ensuring that program goals are met during implementation of a […]

Data silos — isolated collections of data within different departments or systems — hinder companies […]

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests […]

Marketing automation isn’t just for enterprises with endless budgets. Marketing automation software for small business […]

Today, Salesforce announced significant updates to its Einstein 1 Platform that will unify business data […]

Google will begin testing a new feature that restricts third-party cookies by default in the […]

Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in […]

In this series, we dig deeper into the stories of our expert contributors. This interview […]

Consumers are so inundated with unwanted marketing messaging they’ve become experts at separating the hype […]

One of the biggest challenges an organization faces with running a digital asset management DAM) […]

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer […]

In 1961, the novel “Catch-22,” by Joseph Heller was published and its title immediately became […]

Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. […]

“If you got a gift card from a traditional gift card company, you would never […]

This was the year AI went mainstream, so what will next year hold? My guess […]

Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. From defining […]

The martech landscape is expanding and AI is the prime driving force. That’s the topline […]

Artificial intelligence. It is everywhere, or so it would seem. I was at a recent […]

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing […]