Category: Digital Marketing

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are […]

Join Garrett French and James Wirth from Citation Labs to learn how to supplement your […]

Much of the marketing we create as marketers and experience as consumers is broad. Some […]

The television landscape has undergone a seismic shift in recent years, reshaped by the relentless […]

Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media […]

In the age of unlimited information, decision paralysis has become a significant challenge for businesses […]

Marketers gather at MACH THREE in New York to discuss approaches to composable architecture. Image: […]

Welcome to the age of outrage, when even the most innocuous ad risks becoming a […]

Small companies are the biggest adopters of AI, according to a new report.  Pipedrive’s Annual […]

On June 12 and 13, 2024,  Emarsys went live with the Omnichannel and AI Masterclass, […]

Clara Shih, CEO, Salesforce AI, speaks at IAB Tech Lab Summit in New York. Image: […]

The digital banking revolution promised a financial dream: Manage everything from anywhere with sleek apps. […]

Phil Schraeder is CEO at GumGum, the contextual intelligence company. He joined GumGum as COO […]

My previous article, “3 pointers to navigate the confusing martech marketplace,” offered essential strategies for […]

Ad Relevance, the new AI-powered solution in Amazon’s DSP, has been in closed beta testing […]

As a senior leader, one of your core responsibilities is pushing your team’s operational maturity […]

HubSpot’s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges for […]

Your company just bought a shiny new CRM. Great! Now, who drives it? Effective customer […]

As anyone who has walked the length of New York’s Canal Street will know, fake […]

One of OpenAI’s founders has a new company dedicated to solving a problem that doesn’t […]

Implementing a marketing automation platform (MAP) like Adobe Marketo Engage requires a clear vision by […]

Imagine it’s Monday morning and your inbox is overflowing. Amid the sea of emails, one […]

DAMs are software programs that store, organize and enable the more efficient use of an […]

“We have one piece of the puzzle people are looking for in the area of […]

Was the text in the ad AI-generated or did it require a human to create […]

With one line in an earnings call on Tuesday full of positive talk around cloud […]

The generative AI arms race may be over before most people know it’s begun. Take […]

Sales is anything but a numbers game. Sending templated emails in bulk might get you […]

Data-driven marketing organizations must create a conduit of information between their data teams and creative […]

Pega solutions like Customer Decision Hub, Knowledge Buddy and Blueprint are aimed primarily at large […]

As spring blossoms into summer, it feels like an apt time to address “walled gardens” […]

This week Apple announced it was (finally) going all in on AI, adding a suite […]

We know martech and demand generation strategies work best to engage prospects when brand recognition […]

Did you know? 82% of consumers say personalization drives their brand choice. Where is your […]

Data analytics is integral to modern business strategies, driving crucial decision-making processes. However, the journey […]

“I think it is going to revolutionize what our customers are able to do,” said […]

Selecting the right martech vendor sounds far easier than it actually is as a process […]

In a move that will simplify life for marketers, the IAB Tech Lab today released […]

When you organize your data around “the customer,” you assume “the customer” has the same […]

The growing use of cloud data warehouses by premium brands will challenge how we think […]

As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting […]

Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is […]

The Adobe Experience Platform AI Assistant, previewed at Adobe Summit in March, is now generally […]

No one doubts AI can be a great help to businesses. However, is it any […]

We email marketers often look for the sweet spots in our email programs — the […]

AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing […]

This month’s releases include valuable tools like bot filtering for accurate email metrics, custom fields […]

It’s harder than ever to capture your audience’s attention in an increasingly crowded inbox. With […]

Martech budgets are falling to historic lows just as generative AI arrives in martech stacks. […]

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more […]

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer […]

Since OpenAI made ChatGPT publicly available at the end of 2022, artificial intelligence has ridden […]

Understanding all the features of Google Analytics 4 (GA4) is essential to making the most of it. […]

For many people, ChatGPT is synonymous with generative AI. It was certainly the platform that […]

AI will soon be able to handle up to 95% of the work currently done […]

For a long time it was difficult for B2B marketers to meet prospects face-to-face or […]

SMS mobile campaigns are an effective way of reaching customers if they trust you enough […]

The latest edition of The CMO Survey shows contradictions which, in my view, hinder the […]

From fireside chats to expert-led sessions featuring digital leaders who are blazing a trail in […]

Audience at Salesforce Connections, Chicago. The latest Salesforce Shopping Index data suggests that shoppers are […]

A trove of leaked Google documents has given us an unprecedented look inside Google Search […]

On July 1, 2024, Universal Analytics 360 will shut down. The API will no longer […]

Today, Adobe announced Adobe Express for Enterprise, enabling businesses to streamline and accelerate content creation […]

Most marketers today understand that marketing is a science driven by data. Yes, creativity and […]

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small […]

I live in Texas, where the highway speed limits are more like minimums than maximums. […]

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. […]

Today, visual creative technology company unveiled Canva Enterprise, a new offering for large enterprises, along […]

This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across […]

Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful […]

In today’s digital landscape, inclusivity and accessibility are no longer optional; they are essential for […]

David Ogilvy famously said, “Give me the freedom of a tight brief.” The sentiment is […]

Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live […]

Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard […]

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are […]

On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address […]

Video ad spend is expected to rise 16% year-over-year in 2024. Brands are interested because […]

CabinetM released its Q1 2024 Martech Innovation Report, a quarterly summary of new technology introductions, […]

You’ve got a solid business plan and secured funding, and you are eager to introduce […]

The Department of Justice made a pretty damning argument in its anti-trust case against Google. […]

Ah, there it is again — the genAI buzz. It’s going to transform B2B sales […]

It’s important that everyone is clear on the definition of customer experience. There are so […]

A group of U.S. senators including Senate Majority Leader Charles Schumer (D-NY) released a proposed […]

When someone talks about “long tail” strategy, you probably think it begins and ends with […]

Alicia Arnold is the founder of a consulting company, AK Arnold, and draws on 20 […]

The U.S. government is threatening to ban TikTok in the country if ByteDance, its China-based […]

The MarTech Conference returns online September 24-25, 2024, with a focus on making smart investments […]

Clean rooms are becoming essential for today’s marketers, offering access to critical advertising data and […]

Marketing technology’s percentage of marketing budgets fell to 23.8% this year, down from about 25.4% […]

HubSpot’s earnings and revenue beat expectations for the ninth consecutive quarter amid more reports of […]

Understanding the “entry points” where your ideal customers first experience the acute pains your product […]

Lead scoring is one of those things companies tend to spend far too much time […]

ChatGPT is expected to announce its new search feature today, according to Reuters, citing unnamed […]

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution […]

Left to right: Hosts Charlamagne tha God and Jess Hilarious, Will Pearson, President, iHeartPodcasts and […]

This week saw the annual release of The Martech Landscape which has 14,106 “tools,” an […]

Ivan Ostojic is Chief Business Officer at Infobip, the omnichannel marketing platform focused on communications, conversations, […]

We are facing a pivotal moment in how we measure the impact and value of […]

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows […]

“Nothing exists except atoms and empty space.” So said Democritus, but he wasn’t talking about […]

Today, Meta introduced new genAI-powered features allowing advertisers to automate the creation of text and […]

Salesforce announced a new source of intelligence for service agents, Unified Knowledge. The solution aggregates […]

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are […]

Understanding and engaging the buying group is critical for B2B success. When companies need to […]

Growth in digital commerce was vanishingly small in the first quarter of 2024 according to […]

It’s a tired cliche that B2B marketing is the “boring” sibling to B2C, but that […]

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s […]

Take a moment to search “CMO tenure” and you’ll find a wide variety of content […]

What do Facebook-parent Meta and the Catholic faith have in common? Why AI failure, of […]

With digital video poised to overtake linear ad spend for the first time, there was […]

Experience management (XM) platform Qualtrics this week launched a new Strategy & Research Suite focused […]

Google Ads introduced six new AI-powered features for Performance Max campaigns. Customer Value mode. This new […]

Brian McKenna is the VP of CRM at DMi Partners, a Philadelphia-based marketing agency. As […]

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage […]

If you thought tech’s post-COVID letdown, marked by higher interest rates, widespread layoffs and consolidation, […]

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are […]

Marketers short on time and/or resources have developed shortcuts to produce emails and the most […]

In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their […]

What do you do if the vendor of one of your martech solutions gets bought? […]

As one of the fastest-growing social media platforms of all time, TikTok is a creative, […]

Sam Altman’s proclamation that “movies are going to become video games and video games are […]

Phi-3-Mini is the first in a family of small language models Microsoft plans to release […]

U.S. digital video ad spend is expected to hit $63 billion in 2024, a 16% […]

The use of AI by educators is not always a positive thing. This week a […]

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Customers have come […]

The new law to ban or force the sale of TikTok creates a problem for […]

Predictive analytics is the use of data and modeling to predict the likelihood of future […]

Consumers inundated with marketing messages are receptive when the message is about a high-priority item […]

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages […]

Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust.  […]

Try not to be too shocked: Businesses continue to deploy chatbots knowing they can give […]

Studies show that loyal customers are responsible for as much as 65% of all brand […]

It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are […]

Adobe brought more artificial intelligence power to the masses this week, putting the Adobe Express […]

Consumer privacy has become a major focus in the digital advertising industry. New regulations and […]

Many brands, such as those in the home services industry or a local grocery chain, […]

Left to right: Kellyanne Perez-Vera, Mastercard; Matthew Cullinen, HSBC Bank; and Solitaire Townsend from agency […]

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, […]

Back in 2017, I wrote an article for MarTech, “Message to email marketers: Show me […]

It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). […]

It’s important to start monitoring consent management as part of your digital analytics strategy. Apart […]

U.S. internet advertising reached a record $225 billion in 2023, a 7.3-percent increase year-over-year, according […]

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. […]

What will customers remember after they experience your website, product, service or people? What will […]

“What marketing technologies should a (fill in the industry) company have in their martech stack?” […]

In our zeal to harness the tech part of martech, the ops part of MOps […]

Meta advertisers say the cost of running campaigns across its platforms has surged due to […]

The current business environment — increasingly omnichannel but with a heavy reliance on digital — […]

As a supporter of the program perspective for initiatives, I recognize the value of managing […]

The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable, and […]

A marketing campaign using AI to help dogs in shelters get adopted? You better believe […]

Martech is marketing and CRM is arguably the original martech. It changed everything. Because it […]

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads […]

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. […]

Thanks to its recent IPO, social media platform Reddit is a hot topic in many […]

Left to right: Jayson Dubin, CEO, Playwire; Julie Piskin, head of global partner program, Roblox; […]

Google is piloting new product discovery elements designed to give users a more personalized shopping […]

“When we think about the magic and value of AI, we know that it actually […]

Zoe Soon, IAB’s vice president, Experience Center, delivers measured optimism at IAB PlayFronts in New […]

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to […]

There will be “some erosion of current traffic levels” from brand-related terms as a result […]

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming […]

Adobe Marketo closed out Q1 with a relatively light release primarily focused on Dynamic Chat […]

Have you ever looked at your campaign reports and scratched your head wondering why your […]

“It doesn’t matter if you’re selling a cup of coffee at Starbucks, an iPad at […]

“Customer expectations will continue to grow year-over-year. How do we as marketers meet those expectations […]

Contributor Katie Robbert is the CEO and co-founder with Chris Penn, of Trust Insights, a […]