Category: Digital Marketing

AI hype is following a well-worn path. During the dot-com boom, we were promised the […]

AI adoption is accelerating among revenue teams, but a new report finds widespread breakdowns in […]

The move from static, rules-based campaigns to AI-driven decisioning is as significant as the earlier […]

B2B SaaS user journeys are rarely straightforward. Unlike the faster, more direct paths common in […]

The 2025 holiday season won’t be business as usual. Consumers are bracing for higher prices, […]

Marketers rarely share A/B test results. With AI, that’s becoming a bigger problem — and […]

As data and AI become the dominant forces in marketing, the real question is no […]

As B2B marketers, we’ve spent the last decades optimizing channels, refining nurture streams and automating […]

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Three out of […]

I was talking to a B2B marketer recently who admitted her email campaigns weren’t pulling […]

High inflation, recession fears and ongoing uncertainty are putting tremendous pressure on companies across industries. […]

HubSpot’s Inbound conference opened for business today on the coast opposite its usual home in […]

Marketing in the age of AI feels outdated the moment you write about it. The […]

Google’s role in everyday information seeking is shrinking, while AI tools – particularly ChatGPT – […]

What’s keeping your business from succeeding with first-party data? Is it silos in your tech? […]

AI is reshaping email marketing, starting right in the inbox. Clicks are becoming optional — […]

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Klaviyo’s “2025 […]

This article was co-authored with Michael Maziarka, VP Analyst in the Gartner Marketing Practice, specializing […]

Attributed revenue, ROAS, conversion rate — traditional marketing metrics track efficiency but often miss the […]

The promise of account-based go-to-market (GTM) has always been clear:  Align marketing and sales around […]

Salesforce introduced details of its Winter 2026 release this week, and the expansion and integration […]

Your brand message is no longer entirely yours to control.  AI systems have become storytellers, […]

Model Context Protocol (MCP) servers are valuable new additions to marketers’ AI toolkit. MCP is […]

You know that moment when leadership asks, “How much are we spending on social video?” […]

Referral traffic from ChatGPT to websites is down 52% since July 21, according to Profound’s […]

Retail media networks are projected to be worth $179.5 billion by 2025, but capturing share […]

As marketers working in retail gear up for their most significant time of year, email […]

Search is changing fast — and so is how people discover content online. AI-driven tools […]

Marketers today aren’t short on tools or content — they’re drowning in both. Fragmented stacks, […]

Marketers love bold words. Radical candor. Radical transparency. Radical acceptance. They sound daring, but in […]

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Brands Battle […]

Trade shows and virtual conferences still dominate marketing calendars, especially for field marketing teams. But […]

Are you looking to boost your app’s growth and turn new users into loyal fans? […]

The rise of AI-powered search has profoundly changed how people learn, discover, and decide. For […]

I just came back from a journey. I adopted Luca, a 100-pound standard poodle, in […]

AI usage is widespread in revenue organizations, with 68% of sales and marketing professionals using […]

Today, Klaviyo announced the acquisition of Gatsby, a social commerce platform that helps brands convert […]

Marketing is undergoing a structural shift — not only in how content is created, but […]

Before you know it, the holiday shopping season will be here and they do every […]

How consumers discover and engage with brands is fundamentally changing. With millions now turning to […]

Marketing departments are missing goals left and right. Your marketing isn’t converting because the way […]

They were so close. After months of research, the marketing tiger team had identified the […]

I may live in a marketing-measurement bubble, but if you’re a brand — especially a […]

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Fewer than half […]

TL;DR: Take the 2025 MarTech Replacement Survey. The 2024 MarTech Replacement Survey gave us insights […]

July was another month with more than 100 updates rolling out to HubSpot users. With […]

The value is real, the hype is louder, but progress has been slower than most […]

Remember when your company’s “digital asset management” was basically a shared drive with folders named […]

You’ve probably noticed marketing has been thrown into a bit of upheaval thanks to AI, […]

Marketing moves fast. Without the right systems, things fall behind. Calendars slip, data breaks and […]

“AI is really the revenge of the English major,” said Teresa Barreira, CMO of digital […]

Brand visibility now matters more than ever. Roughly eight in 10 consumers say they must […]

Last week, Google published a blog post rebutting claims of declining website traffic from Google […]

No matter where you turn, someone is talking about AI. It’s in C-suite conversations, team […]

User Acceptance Testing (UAT) plays a critical role in modern marketing technology, but testing only […]

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Traditional search continues […]

Today’s studios face a complex mandate: deliver more content across more channels to more audience […]

The tech power couple, AI and data, made another splash this week when Salesloft and […]

Shoppers won’t wait around. If they can’t find the right product fast, they’ll bounce—taking potential […]

The traditional divide between marketing and IT has faded. Today, these two functions operate in […]

Every go-to-market leader is chasing higher close rates, larger deals and faster velocity. What if […]

In this episode of Playbook Broken, Ed See, chief growth officer at Zeta Global, joins […]

Generative engine optimization (GEO) is quickly becoming essential for brands that want to stay visible […]

For a while, prompt engineering felt like strategy. Craft the perfect input, unlock perfect output. […]

A new report suggests retail media networks (RMNs) need to evolve from platforms that push […]

Ad fraud isn’t only a problem for consumer marketers. It’s increasingly infiltrating B2B—primarily through fake […]

Last week, Salesforce and ServiceNow invested $1.5 billion in Genesys, a customer experience vendor that […]

Monday’s stand-up starts with a mystery: our dream prospect — an enterprise logo we’d flagged […]

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. More than one-third […]

Let’s be clear – this is our choice. We can be proactive and take some […]

In many organizations, decisions are made in boardrooms, far removed from the customer’s reality. Metrics […]

Probabilities drive decisions. A company that’s 80% certain there’s a viable market for a new […]

Too often in email marketing, we see a tactic that worked for someone else and […]

CTV advertising introduces unique challenges in targeting, measurement and creative supply — and that’s just […]

There are more than 15,000 martech tools available on the market today, and each of […]

Adobe Marketo Engage began rolling out its July 2025 product updates on July 11, 2025, […]

It’s not the easiest time to be an email marketer. Gmail and Yahoo’s evolving spam […]

Nearly two months after introducing a deep research connector for ChatGPT, HubSpot announced today a […]

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our […]

Amid the hype and dire warnings about AI creating a “Frankenstein’s monster,” one of the […]

AI is now your silent brand manager.  Marketing leaders face a new imperative: engineer a […]

There is an old web adage, “Either you buy a product or you are the […]

Marketing budgets may be flat, but pressure on CMOs to deliver results continues to climb […]

Recently, I put some of the newer, more powerful deep research tools through their paces […]

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Revenue Operations (RevOps) […]

A few years back, I joined a company with a smart, seasoned content team. Behind […]

In 2023 and 2024, Delaware fundamentally changed the rules on fiduciary duty. The threshold for […]

Imagine a company investing heavily in faster ambulances while ignoring the pothole-riddled road that keeps […]

In this episode of Playbook Broken, we delve into the shifting landscape of business marketing […]

We’ve all felt the frustrating side of automation — irrelevant marketing emails, clunky digital workflows, […]

If you own a marketing budget, you know they’re under constant scrutiny. Business leaders want […]

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our […]

Optimizing for Google’s AI Mode—and AI search more broadly—isn’t just a tweak to your existing […]

With more than 100 product updates released last month, June continues HubSpot’s momentum in AI […]

Marketing isn’t suffering from a lack of tools or ideas — it’s suffering from operational […]

Why do so many marketers still email like it’s 1999? Despite all the tools we […]

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketers appear to […]

X (formerly Twitter) has changed a lot in the past couple of years, and for […]

Zero-click search is becoming the norm — AI delivers instant answers, and users rarely look […]

For as long as most of us can remember, go-to-market (GTM) operations — especially marketing […]

In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. […]

Could your revenue team use better open rates?  How about improved reply rates? Or faster […]

A new Gmail integration, which enables Google Ads recommendations with a single click directly from […]

Generative AI is transforming digital video ad creation, with 86% of digital video buyers either […]

We’ve all experienced newsletters that are just one promotion after another. Zero personality. No opinions. […]

Mel Robbins is a New York Times bestselling author, former CNN legal analyst, and a […]

We put a lot of faith in systems — dashboards, tools, processes — hoping they’ll […]

After waves of user requests, annotations are finally back in Google Analytics and GA4’s version […]

Congrats! Your team just delivered an outstanding conference. The speakers were dynamic, sponsors were happy, […]

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “How to […]

Amplitude, a leading company in behavior-tracking software and digital analytics, announced it acquired Kraftful, a […]

(This article was co-written by Ayse Guvencer) Giving the keynote at a convention for CFOs, […]

Product messaging works when it creates recognition — when the reader thinks, “this is for […]

In this episode of Playbook Broken, we explore how traditional marketing playbooks are becoming obsolete […]

This year, Pride Month saw a marked decrease in ad spending and corporate engagement with […]

The pressure to modernize your marketing technology stack is real. Your competitors seem to be […]

The way marketers use data is shifting fast, mainly because of privacy laws like GDPR […]

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our […]

Google Analytics 4 (GA4) made a lot of headlines when it replaced Universal Analytics two […]

Ecommerce is more competitive than ever, so your emails need to work harder by being […]

Too many marketing teams get trapped in endless feature comparisons when choosing core technology. They […]

Amazon Ads. It’s an expansive ecosystem of tools, insights and performance levers, many of which […]

Most marketing measurement models operate on a simple assumption: effects are additive.  Campaign A drives […]

When it comes to data, marketers have focused primarily on the quality of the structured […]

AI Max now appears as a distinct search match type in reporting dashboards, giving marketers […]

Today, Cloudflare unveiled “pay per crawl,” a way for websites to charge AI crawlers for […]

You’ve probably noticed marketing is becoming increasingly complex. It requires diverse skill sets and close […]

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our […]

Microsoft Advertising is revamping its approach to enforcing ad policy compliance. Instead of outright disapproving […]

Finally, vacation season is here. School is out for most students, and parents want to […]

Great marketers know how to analyze campaign data and pull the right performance levers. However, […]

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Popular LLMs like […]

There’s no shortage of conversation about giving marketing a seat at the table. Over the […]

As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated […]

The IAB released its new Gaming Measurement Framework today, designed to make gaming campaigns easier […]

Feeling the squeeze of economic uncertainty? You’re not alone. With tariffs and geopolitical tensions weighing […]

The FTC approved Omnicom’s purchase of Interpublic Group this week, after the ad agency giant […]

Marketers need to keep pace as consumers use an ever-increasing number of channels to engage […]

Salesforce this week announced Agentforce 3, which the company says will give Agentforce customers the […]

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our […]

Most companies aren’t failing at AI because of bad tools. They’re failing because every team […]

Every day, we hear how AI is reshaping marketing. Need 100 social posts tomorrow? Done. […]

In this episode of Playbook Broken, I dive into the rapidly changing landscape of marketing, […]

This article was co-authored by Rachel Smith, a Sr. Principal Analyst in the Gartner Marketing […]

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: MarTech 2025 […]

Multi-touch attribution (MTA) is a waste of time and money. This isn’t a controversial statement […]

Marketing has experienced a significant evolution roughly every two decades. We went from the 4 […]

Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Vanity […]

Most people still think of AI as a tool for generating content or powering chatbots. […]

Consolidation struck the customer data platform (CDP) market again today, as Supermetrics announced the acquisition […]

I’m no stranger to marketing strategy, messaging frameworks and the kind of narrative clarity that […]

Large Language Model (LLM) agents aren’t very good at key parts of CRM, according to […]

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our […]

Adobe announced today Adobe LLM Optimizer, an enterprise application built to help businesses increase relevance […]

You don’t have to wait for Black Friday and the holiday season for online retail […]

Making the best targeting decisions can have a compounding effect on return on ad spend […]

Customer data platforms (CDPs) have an identity crisis. Ten years after they first emerged, CDPs […]

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. When measured by […]

Most ABM programs run on static data and generic assumptions. Marketers spend countless hours crafting […]

If you find yourself increasingly turning to large language models (LLMs) like Google Gemini or […]

As marketing teams rush to adopt AI and automation, many overlook a critical foundation: governance. […]

There’s a troubling trend in boardrooms worldwide. As companies move from startup mode and scale […]

Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds […]

Welcome to Playbook Broken, where outdated marketing tactics are left behind. In this episode, we […]

From a brand-new AI-powered pricing model to smarter workflow tools and advanced video marketing capabilities, […]

The IAB released its Digital Advertising Invoice API Specifications today. The specifications aim to fix […]

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our […]

In B2B, complex buying decisions are rarely made on impulse. Yet, many marketing programs still […]

HubSpot announced today the launch of a deep research connector with ChatGPT.  More than 75% […]

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “The Human […]

Building an AI-first buying journey is now a strategic imperative for CMOs and lean GTM […]

Over the course of my career, I’ve worked with hundreds of teams using CRMs, and […]

The announcement on Wednesday that HubSpot built a deep research connector to ChatGPT generated a […]

I was digging into a potential client recently, a 10-figure B2B SaaS company with an […]

Building a martech stack requires careful consideration — alignment with business goals, key features, integration, […]

Growing your opted-in database is everything. These data assets are not only the bedrock shaping […]

“Stack follows strategy” is a well-known mantra. But how do you actually do it? Many […]

Marketing often walks a fine line between persuasion and manipulation. Some critics even say it’s […]

Salesforce today announced a major update that integrates Slack more deeply into its platform. The […]

Investment in martech to improve personalization is the core of many CX and digital transformation […]

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our […]

Today, Invoca announced its acquisition of Symbl.ai, an AI-driven human intelligence platform. The combination is […]

Side giggers are getting more attention and are growing in number. Platforms like Fiverr, Upwork […]

Managing a customer’s experience throughout their complex journey is challenging. Interests and behaviors do not […]

Businesses spend an average of 26.6% of their marketing budget on email, but many aren’t optimizing […]

B2B buyers aren’t searching the old way anymore. Google’s AI Overviews, OpenAI’s ChatGPT, Perplexity and Copilot Search in […]

Ecommerce teams often lack a full view of user behavior. Without precise data, efforts to […]

According to a 2024 Gainsight report, 73% of churned customers said they never saw value […]

Marketing leaders are facing intensifying pressure: do more, prove more, and spend less. In this […]

The May 2025 updates for Adobe Marketo Engage started to roll out on May 23, […]

Consumer confidence has been increasingly volatile since the presidential election. The new administration’s higher tariffs, […]

Webinars have long been a go-to asset in a marketer’s toolkit. However, over the past […]

Generative AI is astonishing and frustrating. There’s so much promise, and vendors are constantly releasing […]

B2B teams are producing more content than ever — and getting less out of it. […]

When account-based marketing (ABM) came along in the early 2000s, I was really excited and […]

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “AI Adoption […]

Google’s AI Overviews and large language models (LLMs) have severely eroded clicks, click-through rates and organic traffic to websites. […]

As we all navigate these confusing times, there’s a lot of talk about scenario planning. […]

Your organization is probably in compliance with the latest email authentication standards required by Apple, […]