Category: Digital Marketing

Publicis Groupe announced Wednesday it acquired Captiv8, adding another influencer marketing platform to its portfolio. […]

Google Marketing Live 2025 was – no surprise – all about AI. Again. The event made […]

Artificial intelligence is reshaping how marketing teams operate—but not through vague promises or futuristic scenarios. […]

Despite the increasing adoption of AI, 64% of marketing teams don’t have an AI roadmap […]

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our […]

As you likely know, there are now 15,384 martech solutions on the market, thanks to […]

Many companies are trying to implement AI transformation — but most stall because the focus […]

You burned through $5K on paid social, and all you got was a trickle of […]

In April, Warner Music Group sued the viral bakery chain Crumbl for $23.85 million, claiming […]

The AI wave hitting digital marketing is filled with slop – AI-generated content that doesn’t […]

The costs of AI are becoming a greater concern for corporate leaders as economic uncertainty […]

Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations […]

If your loyalty strategy still revolves around points and perks, it’s time for an update. […]

In response to a 90% spike in marketers using its platform over the past year, […]

Marketing was already a top-five use case for Databricks customers, and today’s launch of its […]

Email isn’t just a communication channel. It’s a behavioral insight engine, a testing lab and […]

If you’re looking to take your generative AI use up a notch, Gemini GEMS is […]

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our […]

The newly released Dotdigital Global Benchmark Report 2025 reveals a surprising trend: email volumes rose […]

Despite marketing technologies’ promise, organizations still struggle to link their efforts to measurable business outcomes. […]

“We need better integration between our systems.” I hear this from marketing leaders constantly, followed […]

Marketers often think of retargeting as something reserved for ad platforms, but it’s just as […]

I recently listened to “If You Could Live Anywhere” by Melody Warnick, a thoughtful guide […]

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Chiefmartec.com. Click […]

Whether they’re digital natives or prefer traditional channels, today’s customers share one expectation: relevance, wherever […]

FOMO is driving most corporate AI adoption, according to an IBM survey of 2,000 CEOs.  […]

Figma is rolling out four new products and enhanced AI features for its collaborative design […]

Martech is in an unprecedented state of flux. Tools, AI adoption and stack architecture are […]

The U.S. Department of Justice is calling for Google to break up its digital advertising […]

Looking to do more with your first-party data? Behavioral marketing offers a powerful, privacy-conscious way […]

One of the things we look forward to on MarTech Day every year is the […]

A new report from Cint reveals that 74% of market researchers are already using AI […]

Long gone are the days of experimenting with influencer marketing. It’s now a proven lever […]

Many companies that think they have a marketing problem really have a clarity problem. They […]

The marketing qualified lead (MQL) is one of the most widely used metrics in marketing […]

Click to enlarge. Despite powerful capabilities in other areas, the most popular application of AI […]

Marketers understand something that no one else in business seems to get: Everything is marketing. […]

If we’re all honest about living and working in 2025, then we’d admit we’ve been […]

The ongoing battle to clean up, unify and activate data led to another acquisition this […]

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a […]

Relax, humanity, there’s at least one thing you still do better than AI and that’s […]

At a time when technology is raining down and radically changing the business landscape, B2B […]

There’s growing recognition that clean, enriched data is critical for targeting and automation in B2B […]

Even the best content is useless if it can’t be found or reused. And for […]

AI is changing how clients view creative work. Even the best human efforts are starting […]

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged […]

Can OpenAI make money?  Execs at the revolutionary-and-money-burning company think so. They are telling investors […]

Imagine your inbox is no longer a hodgepodge of personal messages, replies, announcements, alerts and […]

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: SAP Emarsys […]

Could ChatGPT launch an advertising product within the next year? The answer seems to be […]

Adobe unveiled significant updates to its Firefly service, positioning it as a comprehensive, all-in-one home […]

The way we work has changed significantly in the last five years. Some trends, like […]

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie, CMO […]

Marketers may not know what keeping third-party cookies in Chrome means for Google, but they […]

Should creative operations report to the creative organization, thereby safeguarding team autonomy, or align with […]

B2B marketers want solutions that deliver results, not more tools to add to their martech […]

Legacy platforms weren’t built for today’s pace of marketing. When content teams are blocked by […]

After years of threatening to remove third-party cookies, Google today announced that it is keeping […]

The web is filled with content explaining why incremental sales matter and why attribution can […]

Remember when “digital transformation” meant getting everyone on email? Those days feel quaint now. When […]

In a market saturated with feature-focused messaging, it’s more important than ever to quantify and […]

Attribution. Oh, attribution. Even typing the word makes me squirm. And I’m not alone — […]

The IAB’s 2024 Internet Ad Revenue Report is a snapshot of a more settled time […]

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: The 2025 […]

Digital transformation has reached near-universal adoption — but success remains elusive. Most large organizations have […]

You hit send. Then you wait. Opens trickle in. Clicks? Meh. Unsubscribes? More than you’d […]

Google created an illegal monopoly in the online advertising industry, a Federal judge ruled. Judge […]

Who needs Big Brother when you have LG smart TVs? The devices could soon be […]

HubSpot announced Wednesday it agreed to acquire Dashworks, an AI-powered workplace search assistant.  HubSpot entered […]

2025 is shaping up to be the year of AI — or is it? Every […]

Over the next five years, there’s a $2 trillion opportunity for ecommerce brands that can […]

Your current marketing reports likely contain some compelling insights, but often, they are buried beneath […]

I find myself on my home’s third dishwasher, third refrigerator and fourth stove. It might […]

Are you keeping pace with how your peers are using generative AI? At MartechTribe, we […]

In pursuit of creating the most interesting, creative and drool-worthy marketing content, I’ve become a […]

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Conga and […]

Canva this week launched Visual Suite 2.0, the company’s biggest product launch since 2013. It’s […]

Validity announced yesterday its purchase of Litmus, an email optimization and testing solutions provider. The […]

There were two inescapable messages on Thursday at HubSpot Spotlight in New York. Neither message […]

With 132 updates launched in HubSpot last month, we’ve identified the 14 most impactful changes […]

Big Tech’s AI spending will get a big hit of reality no matter how World […]

AI is changing how people search, find and engage with content online, which means it’s […]

The tariff war between the U.S. and the rest of the world is wreaking havoc […]

I recently bought a pair of Beats headphones — not because I desperately needed new […]

AI is rewriting the rules of marketing — and redefining the agency-brand relationship. Brands increasingly […]

CTV, one of 2025’s projected fastest-growing channels, offers just about all of linear TV’s storytelling […]

Most marketers define their competition too narrowly — and it’s costing them. They focus on […]

ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of […]

Only 34% of senior executives (CEOs and CFOs) agree with their CMO about how marketing […]

Marketing’s obsession with short-term wins has created a dangerous cycle. Brands keep investing in what’s […]

Stories I noticed while watching the Dow and realizing I picked the wrong week to […]

Compared to Universal Analytics (UA), Google Analytics 4 (GA4) offers a more flexible, event-focused approach […]

One of the interesting things about being a martech practitioner is the tendency to constantly […]

News about tariffs is inescapable this week as concerns about retail spending mount. In the […]

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. But then […]

With inbox fatigue at an all-time high, brands need more than static messages to capture […]

Marketing tactics such as content creation, a well-designed website, email marketing and even paid media […]

Your website is more than a digital brochure. It’s the foundation of brand credibility, lead […]

The go-to-market (GTM) landscape is undergoing a fundamental transformation. It is moving away from outdated […]

The AI boom is a modern-day gold rush, with companies scrambling to stake their claim. […]

What if the key to customer loyalty isn’t faster shipping or flashier ads but a […]

A new report found that 41% of brands now use AI for video creation, up […]

Consumers expect every email to feel like a one-on-one conversation. But when your data lives […]

Like many of you, I regularly incorporate AI tools to keep up with marketing and […]

Only one-third of marketers and one-quarter of agencies feel proud of their creative work, according […]

Marketing automation platforms (MAPs) are vital tools for many marketing organizations, and like many complex […]

Google’s year-old spam limit and Apple’s iOS are causing significant problems for email marketing SMB […]

Customer engagement platform Braze is entering into a definitive agreement to acquire OfferFit, an AI […]

Yesterday, I saw Studio Ghibli’s “Princess Mononoke” in IMAX. It was probably the sixth time […]

Despite the widespread adoption of social media and the rise in SMS and RCS messaging, […]

Imagine you’re sitting in a lunchtime webinar that promised “actionable” insights. Those insights are so […]

Keeping up with the latest channels and trends is important, but email remains one of […]

Thanks to AI, marketers are using more tools than ever, and more are homegrown, according […]

AI is now an essential tool in media and marketing, yet its adoption remains inconsistent […]

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If you’ve […]

Marketers love AI, but consumers … not so much. That’s the broad takeaway from our […]

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. From AI-powered […]

Companies spend years growing audiences on LinkedIn, Facebook, Slack and other platforms. They pour money […]

Half of all Americans use AI, according to a survey by Elon University’s Imagining the […]

When it comes to surveys, standard rating scales often fail to predict actual behavior. People […]

Consumers are redefining what loyalty looks like. Values like sustainability, authenticity, and transparency are driving […]

Salesforce attracted significant attention when it introduced its Agentforce agentic AI platform at its Dreamforce […]

By 2028, traditional B2B marketing and sales tactics — from demand generation to outbound prospecting […]

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing […]

Adobe’s first report on traffic from generative AI interfaces found a surge in traffic to […]

Marketers love shiny new tools, platforms and tactics, each promising greater efficiency, deeper insights or […]

You open your email automation platform and instantly feel overwhelmed. Dozens of workflows stare back […]

Can you imagine an AI start-up saying no to money from investors?  DeepSeek founder Liang […]

Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and […]

Today’s CMO is more data-driven, digital and customer-focused than ever. As a leader, you must […]

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer […]

Fewer than one in five marketers report seeing high utilization of CDP platforms, according to […]

AI agents are changing the game for business in general and marketing in particular. While […]

If you’ve been around the corporate world long enough, you might remember when “failing up” […]

Focus groups can be an important marketing tool, providing real-world insights straight from customers’ mouths. […]

Marketing budgets are doing two things right now — tightening and transforming. With consumer spending […]

Striking the right balance between familiar content and fresh insights can make or break your […]

Google confirmed to Adweek it will “explore bringing ads” to its new AI Mode search experience. […]

AI personalization is everywhere, but it’s not everything. Only humans can provide the genuine interaction […]

Marketing’s biggest challenge today isn’t a lack of data — it’s too much of it. […]

In B2B, the account-based strategies that delivered results just a few years ago are now […]

Want to make your product seem like it’s on the cutting edge of trendy? Add […]

It is not uncommon for martech stacks to have components with overlapping functionality. While some […]

LinkedIn is one of the best sources of data available for B2B sellers, but the […]

Nearly all U.S. advertisers (94%) are worried about the impact of tariffs on ad spending, […]

Understanding how Google Analytics 4 (GA4) tracks sessions is key to making sense of your […]

This webinar explores a structured approach to managing marketing campaigns from start to finish, focusing […]

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix […]

Email is an essential tool for marketing teams across sectors and industries. Most of these […]

The past two years saw incredible innovation around AI, and in the past year, much […]

Connected TV has the broad reach for brand building and the targeting capabilities for performance […]

Identity resolution tools help businesses (large businesses, in particular) accurately map identities, create complete customer […]

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) […]

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our […]

Most organizations use email marketing automation, but does your campaign have the right triggers for […]

The media shake-up is happening now, and traditional outlets are struggling to survive. Legacy media […]

I didn’t make a year-end CDP prediction for 2025 last year, but if I had, […]

Many assume LinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and […]

Shoppers expect fast, accurate, and personalized search results—but many retailers still struggle with product discovery. […]

Stop me if this sounds familiar. You craft a marketing strategy that checks all the […]

AI bots are corrupting marketing data, from fake survey responses to misleading email engagement. As […]

For years, the martech ecosystem has expanded relentlessly. We’re now surrounded by an overwhelming array […]

As privacy regulations evolve and consumer expectations shift, marketers face a growing challenge: delivering personalized […]

Agentic AI — which is a couple of apps working together and not a true […]

A lack of resources in several key areas is hindering the ability of marketing teams […]

Adobe today announced the general availability of Adobe Real-Time CDP Collaboration, which was first announced […]

This article was co-authored by Matt Wakeman, Weicong Zhao and Joseph Enever, analysts in the […]

You’ve spent hours crafting the perfect ad — strong creative, sharp copy, precise targeting. But […]

AI adoption by marketing teams often feels messy and uncoordinated. Without a clear plan, efforts […]

Marketing to a single lead in B2B is like pitching to one person in a […]

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, […]

AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex […]

Last week, OpenAI CEO Sam Altman announced ChatGPT users will have unlimited access to its […]

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our […]

The five biggest challenges facing demand gen marketers include personalization, budget constraints and sales-marketing alignment. […]

HubSpot unveiled a whopping 111 updates last month, and we’ve identified the 14 most impactful […]

The January release for Adobe Marketo Engage unveiled a new email designer with the promise […]

Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem […]

Join experts from OneTrust and Snowflake for an exclusive look into how modern organizations are […]

Target’s decision to scale back its diversity, equity and inclusion (DEI) initiatives — including its […]

As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases […]

Most brands replace their martech tools within five years, according to the most recent MarTech […]

Generative AI isn’t just transforming marketing — it’s already embedded in how marketing teams work. […]

A PR crisis is one of the most daunting things an organization can face. Companies […]

If you follow my columns here on MarTech, you’ve learned how to make your email […]

Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT […]

Sales enablement technologies like Seismic, Outreach, Salesloft and Salesforce’s Sales Engagement evolved to automate outbound […]

Ad fraud remains a persistent challenge in digital advertising, siphoning billions from marketers and undermining […]

Marketing relies on seamless access to data, but customer information is often trapped in silos […]

Marketing strategies must be verified and proven with metrics and analytics. However, not all metrics […]

I am not a brilliant fella, but I have moments of brilliance from time to […]

Choosing the right paid media channels is key to B2B advertising success.  This guide covers […]

Your customer base is the single greatest determinant of your future success. In the competitive […]

Customer engagement and experience (CX) are in the midst of yet another big shift thanks […]

Let’s play a quick game of What Should This Tech Startup CEO Do? Company strengths:  […]

Digital marketers are under pressure to prove the impact of campaigns and show how strategies […]

If your social feeds and inbox look like mine, you can’t avoid the AI hype. […]

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say […]

Education, technology and software development websites are seeing a referral traffic boost from ChatGPT search […]

Salesforce is cutting 1,000 employees while it is in the middle of hiring 2,000 new […]