Category: Digital Marketing

Ever wondered if your Mac mini M4 Pro could become an LLM powerhouse? The short […]

Look at your marketing stack. That sprawling collection of tools tells a story of ambition, […]

By adding support for RCS (rich communication services) to iPhones with its iOS 18 update […]

Marketing isn’t about tactics, tricks or tools — it’s about having the right conversation with […]

Humans are collecting more data than ever. Some figures show that 90% of all the […]

AI is reshaping marketing, but jumping on every new tool isn’t the path to success. […]

Marketing teams are facing a growing challenge: despite being packed with talented experts who excel […]

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help […]

“I left other people alone.” Some days, the ability to make this claim can be […]

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected […]

Last year, Salesforce and HubSpot announced they were all in on AI agents. Salesforce CEO […]

B2B marketing and sales have long been at odds. Sales teams frequently criticize the quality […]

DeepSeek, a powerful new open-source AI from China, may have put a pin to the […]

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. […]

Sentiment analysis promised to unlock the secrets of customer feedback, but outdated methods have left […]

Marketing automation provider Act-On, one the early players in the SaaS martech space, was acquired […]

Change is the only thing you can rely on in digital marketing. Banner ads and […]

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown […]

As you set your 2025 professional goals, why not add one more—elevating your advertising creative? […]

I use AI tools like ChatGPT, Gemini and Copilot to explore career plans, obligations, ambitions […]

TL;DR: Here’s a link to take our new 2025 State of Your Stack survey. How […]

AI is set to transform the way we work, yet its full potential remains untapped. […]

What can a NASA engineer teach the martech community? Quite a bit, and the most […]

The popular online video platform TikTok went dark over the weekend, as a law that […]

U.S. digital advertising will see a 7.3% increase over last year’s spend, according to the […]

When your prospects walk into a sales call with little to no research, they expect […]

You can now directly connect campaign performance with user behavior, bridging a critical gap between […]

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack […]

For the third time in six weeks, M&A activity made a visit to the customer […]

Will pure-play artificial intelligence companies ever be profitable? If OpenAI is any indicator, it’s hard […]

Marketers’ fast adoption of AI is letting them try different strategies and focus more on […]

Social media platforms are portals to deep, meaningful engagement with customers. They are also the […]

Google’s share of the global search engine market fell below 90% for the first time […]

The new year is the perfect time to sharpen your strategies and set the foundation […]

Meta’s recent decision to move from fact-checkers to a community notes model akin to X, […]

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are […]

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping […]

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap […]

AI-driven changes coming to inboxes will put even more pressure on your email subject lines. […]

Setting proper expectations is an important part of any technology deployment. Customer data platforms (CDPs) […]

Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with […]

This article was co-authored with Mike Froggatt, Senior Director, Analyst, at Gartner. Digital personalization is […]

It’s frighteningly easy to poison a large language model (LLM). What’s even more unnerving is […]

Amazon’s new Retail Ad Service is bringing retail media networks available to everyone. The service […]

The faster the sales process, the faster the revenue growth. Unfortunately, as we learned in […]

Seventy percent of marketers say identifying audiences across multiple touchpoints is harder than ever. Sixty-six […]

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation […]

The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. U.S. consumers […]

Who, what, when, why and how? Journalism students learn to answer these questions to ensure […]

AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. […]

There continues to be a lot of buzz around marketing performance optimization and testing. Justifiably […]

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all […]

Understanding the real costs of events — and how to manage them effectively — is […]

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 […]

“If the tech stack were an orchestra, which product would be the conductor?” asks Chief […]

CTV and streaming are changing the way viewers watch their favorite shows. The exclusive NFL […]

Feel like your marketing team is drowning in analytics reports? You’re not alone. Data surrounds […]

Over the last year, the RMN space saw new in-store standards and solid growth. This […]

This past year saw lots of potential with all kinds of AI-powered tools and updates. […]

As 2024 comes to a close, it’s impossible to ignore the central theme that has […]

In the new year, customer experience will remain a high priority for marketers. The aim […]

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, […]

For the holiday shopping season, Itaú Bank partnered with the Brazil-based agency Africa Creative to […]

Customer experience faced serious challenges during the pandemic. Now, there’s no looking back. Customers want […]

Google expanded its “Abusing the ad network” policy this week. The policy now explicitly disapproves […]

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are […]

In this tutorial, I’ll show you how to harness large language models (LLMs) to elevate […]

Imagine walking through a supermarket. You’ve planned to buy bread, but now you’re standing in […]

In a recent presentation for students at the University of Wisconsin-Madison, I encouraged them to […]

“Advertisers are looking for more of a full-funnel approach, from end to end, working with […]

“The only thing we’re going to do at Salesforce is Agentforce.” That’s what Salesforce CEO […]

Are you pouring time and effort into content that routinely underperforms? You’re not alone. Many […]

Using language to deceive, aka lying, was a uniquely human activity. I say “was” because […]

It’s common for companies to invest in a new technology and then, a year later, […]

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic […]

Consumers aren’t just using their phones to research products they see on TV, they’re using […]

Apple released iOS 18 publicly this year, and it includes significant changes to Apple Mail. […]

With budgets for 2025 set, marketing leaders face a familiar challenge: limited resources and growing […]

TikTok today took its battle against the Protecting Americans from Foreign Adversary Controlled Applications Act […]

The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. […]

The uncertain economic landscape presents a challenge to marketing leaders: how to invest in technology […]

The latest round in the battle between WordPress owner Automattic and WP Engine was won […]

We are days away from closing the books on 2024 (thank goodness). How did your […]

What if all teams were truly working toward the same goal? Often, it feels like […]

The level of your AI adoption may have something to do with your salary and […]

It’s beginning to look a lot like an AI Christmas for U.K. marketers. Fifty-five percent […]

About 65% of the world’s population use text messaging, so it’s no wonder SMS marketing […]

Google Ads users are seeing a new “Video” option in the Assets section. Clicking the […]

The digital marketing landscape is rapidly evolving, driven by the increasing sophistication of artificial intelligence. […]

As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands […]

Box, a file-sharing and content management company, announced a new partnership. Adobe Express will now […]

When measuring the impact of creatives, marketers typically rely on circumstantial evidence. Brand awareness and […]

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions […]

Many marketers are familiar with using generative AI for its content-creation capabilities, but AI presents […]

The relationship between marketers and generative AI has been complicated from the start. Many marketers […]

Martech practitioners operate at the intersection of marketing and technology. As such, they can be […]

Today, HubSpot announced an agreement to acquire Frame AI, an AI-powered conversational intelligence company. Frame […]

Uniphore announced today that it is acquiring data technology firms ActionIQ and Infoworks. The move […]

Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. In fact, […]

“You can’t keep adding bodies. That math does not work,” said Velia Carboni, CIO with […]

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing […]

Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from […]

In an age where data privacy laws are rapidly evolving, businesses are in search of […]

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It […]

Generative AI is making inroads in search marketing, but it needs to win consumer trust […]

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are […]

Customers have high and constantly evolving expectations for their experience with your brand. As brands […]

(This story was updated to reflect ongoing business developments) It’s been a tough year for […]

Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. For the first 24 […]

AI continues to embed itself into the fabric of business. However, the conversation often neglects […]

As artificial intelligence continues to reshape industries, a new battle is brewing between startups and […]

By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with […]

If you’re like me, then in the past 12 months, you’ve heard about Alex Hormozi’s […]

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are […]

Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my […]

Cyber Week alone will see some $311 billion in spending worldwide, $75 billion in the […]

Proposed emblem for AI-Powered Robot Local #1 I, for one, welcome our new AI-powered robot […]

Intent data comes in many flavors, including first-party and third-party data. It can help you […]

Following its antitrust victory in the lawsuit against Google, the U.S. Department of Justice is […]

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally […]

Criteo expects AI to make a significant difference during Cyber Week and the holiday season. […]

“I am excited to introduce our next step in this journey,the Webex AI agent. This […]

For years, marketers have championed ROMI — return on marketing investment — as a key […]

Google is introducing new shopping features that transform how consumers discover and compare products in-store […]

It’s performance review season again. This is meant to be a time of introspection and […]

The U.S. Department of Justice (DOJ) is preparing aggressive remedies in the wake of its […]

It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, […]

TikTok wants to help brands make content for the platform with its new AI tool, […]

Project management is more than just a tool to keep your marketing campaigns on track. […]

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. […]

Remember when your martech stack was manageable — maybe just one CRM platform paired with […]

First-party data took on increased importance in 2024 as Google planned to deprecate third-party cookies […]

Do you know why some visitors engage deeply with every page on your website while […]

A lot is going on this month. The U.S. elections are finally over, you’re knee-deep […]

After a year of widespread AI adoption, marketers like what they see and plan to […]

We’ve updated our article on Threads to include a report that ads will begin appearing […]

The merger of DemandScience and Terminus, announced on Tuesday, is the latest act of consolidation […]

Last month, I took my first ride in a Waymo — a fully autonomous trip […]

Many consumers just aren’t that into AI-powered experiences. Only 29% believe that such experiences have […]

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new […]

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are […]

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful […]

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. They reminded us […]

What if I told you the most powerful use of generative AI isn’t content creation, […]

Not news: Marketing attribution, never a simple thing, is becoming increasingly complex.  News: AI-powered forecasting […]

In previous articles, we’ve explored the role of data-driven strategies in the planning and execution […]

In B2B marketing, simply sticking to traditional channels may limit your potential.  As audiences diversify […]

Email marketers are going to have their hands full in 2025.  Apple’s iOS 18 is […]

Should product-led growth (PLG) be your No. 1 pick as your go-to-market (GTM) motion? Should […]

TikTok is no longer just the platform for viral dances and trends; it’s transforming how […]

What makes content go viral? According to our latest research, the key lies in triggering […]

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, […]

Digital channels offer convenience for consumers seeking help in making a purchase. But sometimes they […]

Digital natives aren’t like the rest of us. They are bringing entirely new behavioral patterns […]

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are […]

People may not need to actually lick stamps any more but they are still sending […]

Marketing organizations make changes to their martech stacks all the time. After all, there are […]

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. This […]

Many organizations start small with AI pilots before scaling. But what if this cautious approach […]

Enterprise AI decisioning platform and CRM Pega released a new version of its Infinity platform, […]

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the […]

Google’s decision to leave third-party cookies up to the user was the latest twist in […]

Some ChatGPT users can now search the web with ChatGPT search, OpenAI announced today. ChatGPT […]

Hispanic consumers represent a significant economic force in the U.S. today. Yet, they often face […]

Virtual events and webinars don’t stop when the live stream ends! That’s just the tip […]

Online success hinges on making it fast and easy for users to find what they’re looking for. […]

It’s a week until Election Day and the political rhetoric and advertising are running at […]

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed […]

Last week, in an unprecedented move, the IAB filed a lawsuit to prevent the FTC […]

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering […]

More than three-quarters of U.S. workers say they don’t know how to use their new […]

GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper […]

For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers […]

B2B marketers in the U.S. spent more than $3 billion on data in 2023, including […]

Composability is not a coming trend, it’s here — presumably here to stay. That’s the […]

For HubSpot users, HubSpot email sequences are a powerful way to save time and stay […]

SMS campaigns can yield big results for marketers, but there’s a catch: High hurdles around […]

The number of new product releases in the martech sector slowed in Q3 2024, while […]

Google has announced major updates to its advertising tools, including the integration of its advanced […]

Keeping up with shiny new tools is one of the most demanding jobs of marketing […]

As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) […]

It’s crunch time: eight weeks until your flagship conference. Sales and events aren’t even on […]

Google is changing how Performance Max and Standard Shopping campaigns compete in ad auctions. Key […]

This is a warning to all business professionals. If you’re an agency in the world […]

How is your marketing team using generative AI? Here are the results of a poll […]

When an organization suffers from a crisis, you probably think about the PR agency or […]

All too often, content is created solely to get clicks, views and likes. It’s all […]

Marketing automation platforms (MAPs) are essential for improving efficiency, personalizing customer experiences, and maximizing ROI. […]

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business […]

Practical discussions about marketing technology sometimes boil down to this: “How can we collect this […]

Isolation and loneliness are significant problems in society, and people are increasingly turning to AI […]

Meet ADMaP. That’s the Attribution Data Matching Protocol just released by IAB Tech Lab for […]

Small and midsize businesses are considering or adopting marketing technology to better engage with new […]

We have some big news to share with you.  As a reader of the MarTech […]

Brands today are challenged by heightened consumer expectations and declining consumer feedback. In other words, […]

Marketo rolled out several noteworthy updates in its October 2024 release. These updates aim to […]

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are […]

Small teams alarmed by a recent price increase by Canva are getting a reprieve. The […]

It’s one thing to ramp up content production, but is the added productivity pumping out […]