Category: Digital Marketing

CMOs are working hard to bring the value of personalization to their customers and businesses, […]

Since you work in marketing, you’re well aware of the bad rap marketing technology gets […]

Zeta Global has entered into a definitive agreement to acquire makreting platform LiveIntent. The cost […]

Here’s a question to consider: Does it take more than 250 touchpoints to close a […]

Many marketing organizations spent the last couple of years watching their budgets carefully as interest […]

Oracle this week unveiled new AI-powered capabilities for Oracle Fusion Cloud Service and Oracle Fusion […]

Zendesk, the customer service and experience platform, announced initiatives that will infuse AI capabilities including […]

Google today pushed back on “radical and sweeping proposals” from the U.S. Department of Justice […]

HubSpot released another huge wave of updates in September, including a ton of announcements at […]

There is a lot of talk about AI’s impact on digital marketing, but you need […]

AI fans like to rhapsodize about all the great things they can do with ChatGPT […]

Google is rolling out AI-organized search results, and the new links and citations format in […]

Buy or build stack components? That’s an issue martech practitioners confront all the time. Like […]

Loyalty. What’s emotion got to do with it? That emotional connection to a brand is […]

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally […]

Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of […]

Zeta Global launched a new AI-powered intelligent mobile solution, as well as an expanded roster […]

This week, rideshare company Lyft added significant measurement and targeting abilities to its ad platform, […]

The C-suite continues to see marketing and sales as the areas where AI is providing […]

Navigating the future of digital advertising is no easy feat – especially with programmatic ads […]

As September drew to a close, so did Oracle Advertising. The withdrawal from the ad […]

U.S. online holiday shoppers are expected to spend $240.8 billion in November and December this […]

Salesforce suffered an outage across a number of instances Tuesday, making some features of its […]

On Friday, Google concluded its defense in the Department of Justice’s lawsuit over its advertising […]

Automated SEO audits from tools like Ahrefs or Semrush are a bane of the SEO […]

WordPress co-founder Matt Mullenweg is mad. “WP Engine needs a trademark license, they don’t have […]

As marketers face growing pressure to get the most value from their ad budgets, return […]

The U.S. Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes effect […]

Almost a third of brands signing deals with influencers over the last 12 months had […]

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. […]

Picking stocks is high on most people’s list of things you shouldn’t use AI for, […]

This article was co-authored with Ronen Shnidman, Head of Content at okoora. With digital marketing […]

Salesforce today announced it is buying Zoomin, an enterprise knowledge platform. This is the third […]

Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it with […]

TikTok is taking a direct shot at Google with the launch of TikTok Search Ads […]

This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in […]

Many companies are struggling to prepare their organizations for generative AI. As they navigate this […]

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are […]

This is the second year that Salesforce’s Dreamforce and HubSpot’s Inbound conferences happened in the […]

One of the most powerful things about generative AI is how quickly you can turn […]

Somebody in B2B needs to hear this today: AI isn’t a one-size-fits-all solution. A new […]

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His […]

I’ve just returned from MAICON 2024, one of the best, if not the best, conferences […]

One of your vendors will suffer a data breach. It is a when, not an […]

Planning season is one of the busiest times of the year for marketers—and at Shell […]

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn […]

As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is […]

This year, viewers are watching more CTV in longer sessions. Viewership now approaches pandemic-era levels […]

The 2024 U.S. presidential election is set to break records for political ad spending, with […]

“Data Cloud is the heartbeat of the Salesforce platform,” said Rahul Auradkar, using Salesforce’s new […]

Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. Think […]

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are […]

The aroma of freshly ground coffee beans filled the air as I stepped into the […]

There are over 14,000 martech tools, according to ChiefMartec and MartechTribe. It’s an overwhelming number […]

Brands are integrating AI into their marketing functions, and some are ready to test these […]

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint […]

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to […]

The 2024 U.S. presidential campaign crossed another milestone this week with the first televised debate […]

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job […]

Are you overwhelmed by the constant demand for new content? AI and Digital Asset Management […]

Meta is implementing new data restrictions in its Business Tools, which could affect how businesses […]

Do your customers feel like you’re giving them enough attention? Forty-four percent of Americans say […]

With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” […]

As the second day of the Justice Department’s antitrust case against Google got underway, the […]

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are […]

Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% projected at the […]

Customer engagement platform Braze launched two new free offerings, Braze for Startups and Braze Free […]

The customer journey for B2B software is long and complex for everything but the most […]

We’ve come to the end of my series, “Decoding generative AI: A marketer’s guide to […]

Salesforce announced Thursday it signed a definitive agreement to acquire Own Company for $1.9 billion […]

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers […]

On Monday, Google and the Justice Department will begin their second antitrust trial of the […]

Email and testing go together like peanut butter and chocolate. What is your email audience […]

It’s been a bad week for Microsoft’s AI products.  On Tuesday, the Wall Street Journal […]

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen […]

Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall […]

No company can exist without marketing. And no modern marketer can operate without technology. That’s […]

Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. […]

Conference season is in full swing. If you’re spending that much cash, be sure you’re […]

A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging […]

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing […]

Ever since Google threatened to eliminate third-party cookies, there’s been a steady drumbeat that websites […]

Fashion and beauty brands are often early tech adopters. Many are digital-native, forging tailored D2C […]

(Story updated with information on the Montana privacy law which goes into effect on Oct. […]

The U.K.’s government is giving teachers AI chatbots to help them “mark and plan lessons.” […]

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI […]

The number of smartphone users globally is forecast to hit 7.7 billion by 2027, with […]

Adobe announced the general availability of Adobe Workfront Planning, a solution that delivers a flexible, […]

Google today introduced four updates to help retailers ahead of the holiday shopping season. Key […]

Composable CDP Hightouch has announced a new enterprise AI product, AI Decisioning, as a native […]

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are […]

The Biden/Harris administration is focusing attention on bad corporate customer experience practices like customer service […]

Marketers are starting to think big about AI in marketing. Different organizations will take various […]

It’s iOS update season again, and email marketers need to get ready. The good news […]

A new customer relationship management (CRM) platform is a big change for any organization, as […]

It’s high time big tech resigned itself to the new reality. When it’s making decisions […]

On July 24, 2024, the U.S. Federal Trade Commission (FTC) released a statement that hit […]

The connection between employee experience (EX) and customer experience (CX) is well-documented, with both anecdotal […]

Are you tired of your email campaigns falling short? It’s time to level up your […]

Can your AI smell better? That’s the goal of Osmo, a startup using artificial intelligence […]

Adobe Marketo’s latest updates unveil powerful new features within Adobe’s Connect Engagement Dashboard, Room Management […]

While marketers get ready to ramp up holiday campaigns this fall, many U.S. consumers will […]

The focus of most B2B companies is developing products and services customers need. Selling them […]

Ensuring your website and digital content are accessible is an often-overlooked brand strategy. However, a […]

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are […]

Two large publishers, Dotdash Meredith and Ziff Davis, say Google AI Overviews haven’t significantly impacted their […]

In my last article, we talked about how marketing systems will change with the acceleration […]

This is the third article in a three-part series. The first piece discussed composable CDPs; […]

Times are changing, and marketers are facing new challenges. With the pressure to deliver results […]

Many businesses found early success with marketing automation platforms. But as marketing needs evolve, a […]

Marketers’ primary job is to know what the customer wants. It’s simple, but not easy. […]

Picture this: You’ve just launched a major marketing campaign. The strategy is solid, the creativity […]

Tech companies are spending a lot of money on ads about AI, despite tons of […]

The IAB Tech Lab has announced a change in terminology and an expansion of its […]

Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon […]

I’m still buzzing from a call a few days ago with a marketer working for […]

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for […]

Fact. Inflation fundamentally reshaped the relationship between companies and consumers. Companies, faced with rising costs, […]

Even the best CRM is nearly useless without clean data. Worse still, bad data creates […]

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are […]

Data is not a new topic, but it is being revitalized since Google’s announcement that […]

Does your consumer product have AI? Do yourself a favor and don’t tell anyone.  A […]

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in […]

Are you tired of content creation bottlenecks and struggling to keep up with audience demands? […]

“Echo AI came onto our radar screen because we were looking for AI-driven consumer insight […]

Google unveiled new features for Local Services Ads (LSA) this week. One automatically selects profile […]

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% last year. […]

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. […]

The growing use of cloud data warehouses will challenge how we think about martech stacks. […]

Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. […]

Google’s loss in its federal antitrust case may mean huge changes for the company, web […]

Yesterday’s ruling by a federal U.S. judge that Google illegally held a monopoly in search […]

The digital world moves fast. What drives results today may not be effective tomorrow. To […]

I recently experimented with Midjourney to generate an image of two hikers. One was wearing […]

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability […]

Even established online retailers face significant competition from large discount marketplaces like Temu, Rakuten and, […]

How well does your organization know how customers engage with your brand? Many of us […]

Nature is a genius at adaptation. For over 3 billion years, organisms acclimated to the […]

Adding ads to Prime Video helped Amazon bring in $12.77 billion in digital advertising revenue […]

How much is a random person worth to your business? The answer changes dramatically as […]

Charles II of Spain What do artificial intelligence and the Holy Roman Empire have in […]

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. […]

Most U.S. digital ad platforms saw slowing ad spending last quarter, according to a new […]

Gmail’s new spam guidelines have put email and CRM marketers in a bit of a […]

SurveyMonkey, known for online surveys and feedback management, now offers a packaged suite of customer […]

AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine […]

Is your marketing team overwhelmed and underperforming? It’s time to harness the power of automation. […]

OpenAI today announced SearchGPT, its long-anticipated search product. SearchGPT is a “temporary prototype” and limited […]

Welcome to The Olympics, now with AI! Earlier this year, the International Olympic Committee (which […]

After years of back and forth between Google and regulatory bodies, the news finally came […]

A pair of influencer marketing platforms were acquired by agencies this week, in a sign […]

While 99% of marketers say they’re personally using AI, 67% say a lack of training […]

A company’s website is more than just an online storefront in today’s digital age. C-level […]

“Are we getting value from our martech?” This million-dollar question plagues marketers, martech managers and […]

The long line of young women curled around the corner from the iconic Casa Magazines […]

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, […]

Imagine a world where your marketing efforts go beyond short-term gains. A world where you […]

You’ve spent a lot of money on different martech tools. They’re all great in their […]

Deliverability may not be the most interesting part of email marketing, but it is the […]

As marketers who rely on creative collaborators to produce amazing adverts, timely text and vibrant […]

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are […]

Netflix is phasing out its cheapest ad-free plan in Canada and the U.K., with plans […]

Predicting the future is a rube’s game and AI is no exception. Nonetheless, the fine […]

Helped by some deep discounts, Amazon Prime Day, an annual two-day ecommerce event that ran […]

Business is a little sluggish for a number of martech vendors. They will tell you […]

Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen […]

Salesforce’s Marc Benioff believes that 2025 will be the year of Data Cloud. In one […]

There’s a comforting truth to the adage, “Good things come to those who wait.” But […]

Experts predict a revolution in marketing productivity thanks to GenAI. But how do you unlock […]

No matter what products or services your ecommerce business focuses on, elevating the customer experience […]

U.S. Supreme Court rulings don’t often impact marketing, but a decision handed down last month […]

Summer is a time to get out of the house and maybe on the road. […]

New York Comic Con 2023: 200,000 attendees. Pax West 2023, an event for gamers: 120,000 […]

CMOs have the shortest tenures of C-suite executives. One main reason for this is the […]

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are […]

Maturing a martech stack is a critical yet often overlooked aspect of marketing technology management. […]

LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally […]

Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on […]

Brand trust is on the decline. The combination of rapidly emerging technologies, an abundance of […]

Entrepreneur and author Octavia Goderema When it comes to securing funding for a tech startup, […]

Imagine a world where your marketing message finds its perfect match. No wasted effort, no […]

The only constant in marketing is change. With new trends, technologies and techniques emerging almost […]

You might want to hold off on using AI for customer service: 64% of customers […]

Today, CDP BlueConic announced it acquired Jebbit, a software company that helps build interactive experiences […]

Sources told Bloomberg that Alphabet’s potential deal to acquire HubSpot is shelved. “Parties didn’t get […]

No marketing technology series would be complete without discussing the ever-important measurement of success or […]

First-party data has become the go-to solution for many marketers grappling with increasing privacy regulations, […]

Digital asset management can play a vital role in your marketing organization, unifying online and […]

HubSpot says fewer than 50 customer accounts were victims of a breach in late June, […]

Imagine you were entrusted with ensuring a planeload of people lands smoothly and safely.  Then […]

Dynamic pricing, once a standard practice in ancient marketplaces, is making a comeback in today’s […]

As we bid Google Universal Analytics (UA) its final adieu, we caught up with Product Director […]

HubSpot introduced a wave of new updates in June. We’ve explored them all to separate […]

Based on my conversations across the marketing technology landscape, we’re at saturation. Net new deals […]

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content […]

I’m pretty frequently asked some version of this question: “How can we get more out […]

Some 61% of digital marketers are still using third-party data, according to Salesforce’s latest State […]

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. […]

While retail media networks (RMNs) continue to evolve, they are fragmented and confusing for brands. […]

European Union regulators today said Facebook’s parent Meta violated its Digital Markets Act with its […]