We know martech and demand generation strategies work best to engage prospects when brand recognition […]
Category: Digital Marketing
The path to personalization: A roadmap for marketers by Edna Chavira
Did you know? 82% of consumers say personalization drives their brand choice. Where is your […]
The data analytics hierarchy: Where generative AI fits in
Data analytics is integral to modern business strategies, driving crucial decision-making processes. However, the journey […]
Pega’s Blueprint for digital transformation
“I think it is going to revolutionize what our customers are able to do,” said […]
Big players vs. niche specialists: Choosing your martech vendors
Selecting the right martech vendor sounds far easier than it actually is as a process […]
IAB Tech Lab releases Data Deletion Request Framework
In a move that will simplify life for marketers, the IAB Tech Lab today released […]
For CDPs, the ‘single customer record’ can be a distraction
When you organize your data around “the customer,” you assume “the customer” has the same […]
Cloud data warehouses set to disrupt the martech stack
The growing use of cloud data warehouses by premium brands will challenge how we think […]
Marketers, it’s time to walk the walk on responsible media
As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting […]
Google launches marketer resource center and AI recommendation tool
Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is […]