Sales is anything but a numbers game. Sending templated emails in bulk might get you […]
Category: Digital Marketing
How to bridge the gap between creative marketers and marketing analysts
Data-driven marketing organizations must create a conduit of information between their data teams and creative […]
How Verizon puts its business customers at the center
Pega solutions like Customer Decision Hub, Knowledge Buddy and Blueprint are aimed primarily at large […]
Is the digital marketing grass really greener in walled gardens?
As spring blossoms into summer, it feels like an apt time to address “walled gardens” […]
Apple doubles down on AI despite signs of an industry slowdown
This week Apple announced it was (finally) going all in on AI, adding a suite […]
7 value-added assets to engage and upsell customers
We know martech and demand generation strategies work best to engage prospects when brand recognition […]
The path to personalization: A roadmap for marketers by Edna Chavira
Did you know? 82% of consumers say personalization drives their brand choice. Where is your […]
The data analytics hierarchy: Where generative AI fits in
Data analytics is integral to modern business strategies, driving crucial decision-making processes. However, the journey […]
Pega’s Blueprint for digital transformation
“I think it is going to revolutionize what our customers are able to do,” said […]
Big players vs. niche specialists: Choosing your martech vendors
Selecting the right martech vendor sounds far easier than it actually is as a process […]