The digital banking revolution promised a financial dream: Manage everything from anywhere with sleek apps. […]
Category: Digital Marketing
Pride Month is about authenticity, not ‘rainbow washing’
Phil Schraeder is CEO at GumGum, the contextual intelligence company. He joined GumGum as COO […]
3 more pointers to navigate the confusing martech marketplace
My previous article, “3 pointers to navigate the confusing martech marketplace,” offered essential strategies for […]
Ad Relevance is Amazon’s new walled garden
Ad Relevance, the new AI-powered solution in Amazon’s DSP, has been in closed beta testing […]
How to boost operational maturity with strategic martech selection
As a senior leader, one of your core responsibilities is pushing your team’s operational maturity […]
What HubSpot’s LinkedIn integration means for the future of sales and marketing
HubSpot’s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges for […]
3 traits of an effective marketing CRM product owner
Your company just bought a shiny new CRM. Great! Now, who drives it? Effective customer […]
Are you selling me a real Prada bag or a fake?
As anyone who has walked the length of New York’s Canal Street will know, fake […]
AI-powered martech news and releases: June 20
One of OpenAI’s founders has a new company dedicated to solving a problem that doesn’t […]
Marketo experts share tips for successful MAP implementations
Implementing a marketing automation platform (MAP) like Adobe Marketo Engage requires a clear vision by […]