Alphabet, Google’s parent, has been speaking to advisers about the possibility of making an offer to acquire HubSpot. HubSpot has a current market valuation of $32 billion.
Alphabet has met with Morgan Stanley to discuss a possible deal, according to sources. No offer has yet been made and there is uncertainty as to whether it will happen.
Ali Schwanke, a MarTech contributor and founder of the Simple Strat agency, said this could be an incredible boost for Boston-based Hubspot.
“With HubSpot focusing a lot of their efforts on building their ecosystem, this could be the accelerant that truly ignites that fire and brings incredible value to current and future users,” she told MarTech. “Additionally, more and more companies are seeking to consolidate their tech stack and an acquisition like this certainly supports that trend. As a HubSpot user and partner myself, I am curious what this would make possible from a reseller and consultant perspective.”
This comes against a background of Google under pressure from multiple allegations of antitrust practices.
Why we care. HubSpot, founded in 2006 by Brian Halligan and Dharmesh Shah, is one of the highest-profile vendors in the martech space. This story, of course, may go nowhere. But people will talk about it.
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